Profitability KPIs Gross profit margin (overall and by product/service line) Net profit margin (after all overheads and tax) EBITDA (Earnings Before Interest, Tax, Depreciation & Amortisation) Revenue per employee or per team member Cost of goods sold as a percentage of revenue
Cash Flow KPIs Debtor days (average time customers take to pay) Creditor days (average time you take to pay suppliers) Operating cash flow (cash generated from core operations) Cash conversion cycle (how quickly you turn sales into cash) Working capital ratio (current assets vs current liabilities)
Revenue & Growth KPIs Monthly recurring revenue (MRR) or annualised revenue run rate Revenue growth rate (month-on-month and year-on-year) Customer acquisition cost (CAC) Customer lifetime value (LTV) Revenue concentration (% from top 3 clients)
Operational KPIs Budget vs actuals variance (monthly) Overhead cost ratio (overheads as % of revenue) Break-even point (monthly revenue needed to cover all costs)
